Social, schmocial. I know many people must feel like we all did in the late 90's when the Internet and e-this, i-that were all the rage. Many of us didn't know exactly what they were but we knew we wanted in on it. Those of us that are business owners likely felt a strong chiming of an imaginary time clock indicating that we were quickly losing out on the opportunity to get on board before the ship sailed out of port.
Fast forward 10 or 12 years and here we are again but this time it's social media. The gong is going off again giving most business owners who are yet to jump on board a distinct sick feeling that a very big opportunity is being missed.
You're right. You do need to get on board. We'll tell you why.
While both of these periods of time are marked with a tremendous amount of buzz, both periods will and already have transformed marketing as we know it and have changed the modus operandi of doing business permanently.
Has the boat sailed? Yes but also no.
If you didn't get on board past 2005 with i-this and e-that and now own and update a dynamically propagated and admin-alomically updatable website that includes more than just pictures, you certainly missed the boat.I have just broken multiple rules on good sentance length and the number of made-up words that should be used but now also feel quite compelled to make up some more while I'm on a roll.
If you didn't get on board with social media post 2010, you are late to the game but it's not too late. Social media for business consists of participation on a number of websites (properties) where companies can maintain a presence with a few different strategies or persona. Note: the biggest evil of social media for business is blindly posting with no identified strategy/persona. When you adopt a strategy, you adopt a persona. Every time you post a link, copy, pictures or even respond, comment or like, you have that hat on. In good social, your hat has your strategy clearly emblazoned across the front but it is still you - a real person - who is wearing the hat. Think of it like having a conversation with a good friend but your mother is listening to every. single. word. you. say.
Strategies/persona:
"social for social's sake" (wayward business strategy)
"social for deals" (retail, foot traffic)
"social inspiration" (speakers, authors, dreamers)
"wildly unsocial" (scripted questions, manufactured posts)
"social for search optimization" (read more...)
Social media can be great for search engine optimization (SEO). By their nature, social media sites are keen vehicles for achieving search optimization. Here's why. Search engines have one primary form of currency - words. Volume of words is good. Volume of great quality words (content) is golden.Volume of great words over a prolonged period of time - priceless. By their nature, social media sites need to be updated on a regular schedule. What is a regular schedule? A regular schedule is often enough to be remembered but not often enough to be annoying. I recommend 1-2.5 times each week. Go for 3 if you really have a third thing that's new and different to say.
So by their nature, search engines love words. By their nature, search engines love regularly updated words. By their nature, search engines like a bundle of words (story) keenly focused on one specific topic. By their nature, search engines love links from great content to other great content. By it's nature, social can be the perfect vehicle for SEO.
At 33social, this is our only goal - social for search optimization. Search engine optimization has a distinctly whorish connotation. Forgive me for being so blunt. Optimization generally refers to the use or overuse of straticilly and often over-placed words in order to attract the attention of search engines. Social media can easily take the same sad path. But social media that is written for the objective of educating prospects and developing credibility, likability, and relatability through education cleanly and effectively accomplishes both goals.
At 33social we create new quality content for every client every single week. This content is meaty, original, interesting, engaging, insightful and edu-taining. Search engines love our content. Content that is loved by search engine gets strong placement. Having strong content on multiple social media sites means multiple strong placements on multiple search engines. This means exceptional organic optimization.
If you are interested in learning more about social for search optimization, contact Robin Steele at 33@33social.com.
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