My answer is no. From a business perspective I think there are a couple of situations where Twitter makes sense. First, for celebrities I think it's a great PR tool. I also think it's a great tool for aggregators and and praise them for all the work they do.
Aggregators are those folks who have a very specific content focus such as social media. They read voraciously every day and likely have many handfulls of Google Alerts. They then tweet the "best of the best" so the rest of us can benefit from their hard work. In the social media world there are folks like Mike Stelzner and Chris Husong.
If you sell a buy-it-once sort of upscale home product, Twitter is likely not a tool that will help in that process. For Twitter to work, you have to have a set of fans. You have to work hard to get those fans by tweeting regularly with really valuable tweets. The next issue outside of giving your valuable time is whether that audience is on Twitter. There has to be a large audience of prospectives that visits Twitter regularly. In addition, there has to be little "noise" on their Twitter meaning your Tweets do not get lost in amongst their other tweets.
Balancing the time investment and the potential for financial payoff, my recommendation is not to use Twitter as a business marketing tool for selling upscale home improvement products.
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